Getting behind a great cause is something that everyone can feel proud about doing, here at go-pak are so are proud to say we are making that little bit of difference but donating our time and effort into something we feel passionate about.
We got in touch with Niamh’s Next Step Charity, a charity that raise money to support the finding of a cure for Neuroblastoma. This illness is a childhood cancer that affects approximately 100 children per year in the UK. There is no Government or NHS funding into the research of finding a cure for this vile cancer. Go-pak wanted to know ways in which we could help though the recourses we have here in our offices and manufacturing facilities. After meeting with the charity and seeing what amazing work they do we decided to design and manufacture 100,000 paper cups and distribute across the UK to our customers who own coffee and sandwich shops. We aren’t charging for these cups to be purchased from ourselves, we just want to raise the awareness as much as we can and spread the word about this great cause.
The design process of this cup was very easy, we simply wanted something clean and very precise. We decided on printing the cup on a double wall gloss 12oz white cup with a simple white and pink text design. Outlining Niamh’s Logo and also having enough information to be informative to a user was our main aim so we decided to add QR codes to the design for more user interaction. Two codes on the design link to external sites within Niamh’s Charity website. One link directs you straight to the Just giving page where customers can simply donate to the charity and give there support in as little or as much as they like while the other link leads you to Niamh’s Story, an inspirational video informing you exactly what happened in Niamh’s life and how she fought for as long as she could against the horrible illness that effects approximately 100 children cases a year!
We are hoping that the awareness we have created within the production of these cups relates to a raise in donations and an influx of support.
Go-pak are looking forward to their future involvement with Niamh’s Next Step Charity and hope our relationship only grows stronger over time!
LETS FIND A CURE!!